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Video marketing is booming, and with good reason. According to Wyzowl, 81% of people have been convinced to buy a product or service by watching a brand’s video. It goes without saying that video is an essential marketing tool for all types of businesses and brands, big or small. With an abundance of free online video tools and software available, you might think cutting costs and making a marketing video or film yourself will be easy and effective.
However, DIY marketing videos run the risk of being poor quality and diminishing your brand. DIY is almost never as simple as it seems. It often ends up costing you a lot more time, money and effort for a less than exceptional outcome. Before you reach for your phone camera to promote your business, take a look at why using a professional video or film service for your business will be well worth the effort.
The Advantages of Using Professional Video as a Marketing Tool
Don’t fall into the trap of thinking you can make a fantastic video/film for your business with nothing but a smart phone. Here’s what professional video for your company will provide:
Specialised gear for film/video production: Even if you have a fabulous camera on your phone, it still won’t be enough to get high-end footage with plenty of ‘wow’ factor for your business. A professional marketing company will be able to offer you the latest in professional video technology including 4k cameras, drones, lighting, editing software, microphones and more. The sky is the limit!
Professional advice and support: Having the tools to make a video isn’t enough. Marketing companies who specialise in video production have experience in writing the perfect script to suit your target audience. They’ll make sure the marketing strategy within the video suits your exact needs and is executed perfectly and professionally. The end result will be a marketing tool that boosts your sales and brand image.
More time for your business: If there’s anything business owners need, it’s more time focussing on what’s important – doing business. Hiring a professional marketing company for your next video/film will give you more time to work with your clients, while the marketing company works its magic.
Will it be Expensive?
In the majority of cases, DIY is all about cutting costs. In the end though, DIY video/film ends up looking sloppy and unprofessional. In turn, it costs you more time and money in the long run as you may find yourself needing to constantly try and improve it or invest in tools to make it look more professional. Investing in a professional from the beginning, to create your film/video for your marketing will reap great benefits that will make it money well worth spent.
Talk to Hstudios for Your Marketing Film/Video Production
At Hstudios, our creative team work with you to achieve your marketing film/video goals. We are specialised in film, animation, editing, motion graphics design, scriptwriting and more. Hstudios is committed to providing a complete marketing solution, meaning you can get the best out of your video advertising budget. Our team will guide you from the concept through to completion. We’ll also give you the best advice on how to promote your video/film across appropriate platforms such as your website, social media, TV broadcast and more, giving your business the marketing strategy it deserves! Contact us today to find out more.
Having almost 25 years in the advertising industry & bringing extensive knowledge and experience in both regional & national markets, Heath’s dream became a reality when he created a premium, innovative production company.