Polaris have kept us busy of late producing marketing material for their new off road vehicles UTE and ACE, which were launched last week in Melbourne.
The Polaris 2014 Australia and New Zealand Product Launch in Melbourne involved 70 dealers from around the country and NZ descending on the training grounds and pushing the vehicles to their full potential, of course we were there to capture the fun!
Highlights included Rally legend Cody Crocker taking the dealers for a spin in the all new RZR XP 4 1000 (pictured above), the Sportsman ACE defeating the water crossings, and testing out the all new 4 Wheel Descent Control on the Polaris UTE.
We certainly didn’t miss out on any of the fun, each of us had a go around the course with Cody, some fared better than others…
We also got to take the UTE into the studio for products shots which were used in the brochure at the launch. Here is a BTS look at the setup. As you can see the newly painted white floors suffered somewhat.
Keep an eye out for another Polaris TVC in the future, where the team took the UTE out on the farm for a spin!