We’re excited to present our 30″ TV commercial for Haielo, a company based in Melbourne specialising in free LED replacement (as part of the Victorian Energy Efficiency Target scheme)!

On our first meeting we presented a storyboard involving “Haielo Boy”, a little cartoon character our client fell in love with. Once the storyboard was finalised we produced a few stills to present the final look of the commercial and we contacted our talented musical collaborator Rob in order to create a funky tune and jingle.

I’m an animation buff so I thoroughly enjoyed designing and animating this ad in a traditional style, although it was quite a feat! We produced the whole thing in less than a week.

As part of our services we also provided the design for a flyer and for website banners.

haielo concept art