4 Common Misconceptions about Organic Marketing

Organic Marketing dashboard stats

1. It’s quantity over quality

One of the first misconceptions when it comes to organic marketing is having lots of content over producing quality content. When it comes to organic marketing the importance should not be on quantity and just producing lots of content. What is more important is having quality marketing and effectively curated content that really sells your brand or product or message that you are trying to get out there, over saturation can be negative to your business or brand. The key is taking more time to generate less content.

2. Success depends on size of brand

In organic marketing just like any marketing brand size is not everything, you can create great organic marketing without having a huge brand or business. Organic marketing is very simple and focused on exactly what your brand or business needs at the time, this will then grow with your brand very easily if done right. Using a clear and consistent style and message with any size of business is proven to be the most effective way of marketing your brand.

3. Planning does not matter

One of the most important parts of organic marketing is having a plan and not just doing it whenever. This planning includes defining the situation, audience, goals, method, platform, content, and budget. All of these elements are important to creating an effective organic marketing campaign. Planning these elements is crucial and should not be ignored. Planning will produce better results whereas making it up as you go can result in some very inconsistent results.


4. It can’t generate new business

The most common misconception about organic marketing is it’s not as effective as paid marketing. This is not true, organic marketing can be very effective when committed to and done right. Organic marketing finds its success by acting like a modern word of mouth recommendation. Customers coming naturally to your social media pages and websites can generate more long-term customers then the quick click of paid marketing.